第一类：送上“甜头”型（提供新价值）

话术 A (推新品/新设计):

“Hey [客户名], 刚才工厂给我看了个新出的设计，我一下子就想到你了！感觉很符合你们市场的口味。我发张图给你先睹为快？”

English: "Hey [Client Name], just saw a brand new design from our factory line and immediately thought of you. It seems perfect for your market taste. Shall I send a quick photo for a sneak peek?"

(评：勾起好奇心，不给他压力，只为了让他回一个“OK”。)

话术 B (行业情报):

“Hi [客户名], 最近原材料价格波动有点大，我整理了一份简报，可能对你接下来的采购计划有帮助。需要我发你看看吗？”

English: "Hi [Client Name], raw material prices have been fluctuating lately. I prepared a quick briefing that might help with your upcoming purchasing plans. Would you like me to send it over?"

(评：展示专业度，也是在暗示他“现在不买可能要涨价哦”。)

第二类：制造“焦虑”型（利用FOMO心理）

话术 C (库存紧张):

“[客户名]，实在抱歉打扰了。只是想提醒一下，你之前看中的那款 [产品名]，现在库存就剩最后 [具体数量] 了。因为还有其他客户在问，如果你确定要的话，我可以帮你预留24小时。”

English: "[Client Name], sorry to bother. Just a quick heads-up: the [Product Name] you were interested in is down to the last [Quantity] in stock. Other clients are asking about it too. If you're still keen, I can hold them for you for 24 hours."

(评：是真的“替他着急”，不是我催你，是库存不等人啊。)

话术 D (船期/假期提醒):

“Hi [客户名], 如果我们想赶上 [具体日期] 这一班船，我们最晚得在 [本周五] 前确认订单。你看这个时间能赶上你们的销售计划吗？”

English: "Hi [Client Name], to catch the vessel on [Date], we would need to finalize the order by [This Friday] at the latest. Does this timeline work for your sales schedule?"

(评：把压力转移给第三方（船公司），用客观事实来催促。)

第三类：给人“台阶”型（极简低压询问）

话术 E (极简确认):

“[客户名]，只是想确认一下，这个项目咱们还继续推进吗？如果暂时搁置了也没关系，告诉我一声就行，我就先去忙别的客户啦。祝好！”

English: "[Client Name], just floating this to the top of your inbox. Are we still moving forward with this project? Totally fine if it's paused for now, just let me know so I can close the file. Cheers!"

(评：这招叫“以退为进”。你表现得很大度，告诉他“Say No”也没关系。很多人因为不好意思拒绝而装死，你给了他台阶，他反而大概率会回你一句实话，甚至感到愧疚而重新跟你聊。)

话术 F (A/B 选项):

“Hi [客户名]，关于那个订单，你是在纠结 [价格] 还是 [交期] 呢？回我一个词就行，我看看能不能帮你解决。”

English: "Hi [Client Name], regarding that order, are you more concerned about the [Price] or the [Delivery time]? Just reply with one word, I'll see what I can do."

(评：把复杂的决策简化成做选择题，降低大脑负荷。)